Portfolio websites for marketing managers
Marketing is judged on results, and results live in dashboards you cannot share. A portfolio is where you translate them into something a hiring manager can read in ninety seconds.
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What belongs on a portfolio for marketers
Structure it by campaign, not by employer
A job history says where you were. A campaign says what you did: the audience, the channel, the offer, and how it performed. Two or three worked examples say more than a full chronology.
Give results a denominator
"Grew signups 300%" from a base of eleven is not the claim it sounds like. Percentages with the starting point, or plain absolute numbers, read as more credible precisely because they are less dramatic.
Show the writing itself
If you write copy, the portfolio is the sample. The page's own words are the first thing anyone reading a marketing portfolio evaluates, whether or not they mean to.
One thing to avoid: Do not publish figures your employer would consider confidential. Ranges and relative movement are usually fine where absolute revenue is not, and it is worth checking before you post rather than after.
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